I’M ADDICTED TO COLOR. I love color theory and could spend hours playing around on https://kuler.adobe.com/.
Color evokes emotions. Certain colors can trigger certain feelings. All things to consider as you are establishing your brand and we build out your logo.
Many of the largest brands in the world are immediately identified by their colors. Think about Target’s red bullet, McDonald’s golden arches and UPS’s brown/gold shield. The colors of business’ logos instantly identify the business, and are associated with meaning and a message—without having to use words. Your brand’s color and logo should be consistent and recognizable across all your marketing materials, from your website and blog, to your handouts, promotional items and signage.
Check out this awesome infographic I came across on Pinterest regarding color and what those colors say about your business!
Enjoy! <3 J